Alibaba Group is partnering with the Brooklyn Nets and Brooklyn Sports & Entertainment in a multi-year deal that will bring cloud technology and new digital experiences to the team’s games at Barclays Center.
Under the partnership, Alibaba becomes the Official Technology and Cloud Partner of the Brooklyn Nets and the team’s Official Jersey Patch Partner, supporting the franchise’s 60th anniversary season.
Beginning with the 2026-27 NBA season, Alibaba technology will power a Real-Time 360° Replay system at Barclays Center, designed to deliver faster and more immersive views of game action.
The partnership will also introduce the in-arena “Nets Figure Lab,” where fans can use Alibaba technology to create personalized collectible cards.
Beyond game-day experiences, Alibaba and the Nets plan to explore and scale additional technology and marketing applications throughout the season, combining cloud infrastructure with digital fan engagement.
The collaboration comes as the Nets mark six decades of franchise history, with the technology initiatives aimed at connecting that history with new interactive experiences for fans.
