Manulife Philippines brand ambassador Anne Curtis shares a heartfelt moment with daughter Dahlia, reflecting the importance of building a secure and protected future for the people who matter most.
Manulife Philippines has tapped Anne Curtis to promote ManulifeMOVE, a wellness-focused initiative encouraging Filipinos to adopt healthier lifestyles through small but consistent daily habits.
The campaign highlights Anne Curtis’ personal approach to wellness, emphasizing purposeful movement, mindful living, and long-term health rather than appearance-focused fitness goals. The actress and entrepreneur shared that her perspective on fitness evolved into staying strong for the people she loves, with activities like walking becoming part of her wellness routine.
ManulifeMOVE is designed as a holistic health and wellness program that combines preventive care insights, wellness guidance, partner services, and access to discounted healthcare offers. The initiative also integrates Manulife’s health and life insurance products, including critical illness coverage and recovery support.
The campaign aligns with Manulife’s broader strategy focused on improving customers’ health, wealth, and longevity. According to Rahul Hora, the program supports healthier and more financially secure lives by encouraging sustainable wellness habits backed by expert guidance and accessible health services.
Manulife said the initiative also complements the goals of the Manulife Longevity Institute, which aims to help people live longer, healthier, and more financially secure lives by 2030.
Anne Curtis, who has been a Manulife customer since 2009, emphasized that caring for oneself and loved ones often begins with small daily choices and consistent support systems.
