Converge Vice President and Head of Marketing Ma. Lourdes Grace Ramirez. Converge won the Philippines Product Experience of the Year – Technology at the Asian Experience Awards 2026 for its Live to the Power of X campaign, which offers lifestyle-focused broadband solutions based on how customers live, work, and play online.
Converge ICT Solutions Inc. has won two Philippine honors at the Asian Experience Awards 2026, recognizing its use of digital technology and customer-focused experiences across its consumer and enterprise businesses.
The fiber broadband provider received the Philippines Product Experience of the Year – Technology award for its Live to the Power of X campaign and the Philippines Digital Experience of the Year – Telecommunications award for its Where the Digital World Converges: Conversations on Cloud podcast initiative.
The awards highlight Converge’s efforts to move beyond conventional broadband and technology marketing by developing services and digital content around how customers use technology.
Broadband plans built around customer needs
The Live to the Power of X campaign reorganized broadband offerings around specific digital lifestyles rather than relying primarily on traditional metrics such as speed, bandwidth and price.
Offerings including GameChanger for gamers, Netflix Bundle for entertainment users, Time of Day for customers with changing online schedules, and Super FiberX for connected families were designed to help customers identify services based on their online activities.
According to John Paul Aguilar, Converge SVP and Acting Head – Consumer Sales and Marketing, the approach helped consumers better understand which products matched their lifestyles while emphasizing value beyond connectivity.
The initiative also contributed to increased adoption of higher-value broadband plans and growth in bundle adoption, which rose from low single digits to nearly half of the company’s subscriber base.
Enterprise podcast focuses on cloud and digital infrastructure
Converge Global Business Group received the second award for its B2B podcast, Where the Digital World Converges: Conversations on Cloud.
Produced in collaboration with BusinessWorld, the editorial podcast brings together private-sector and public-sector leaders to discuss technology issues including cloud infrastructure, digital sovereignty and the data economy.
Rather than focusing solely on product promotion, the initiative uses journalistic-style discussions to make complex enterprise technology issues more accessible to business decision-makers.
The podcast was distributed through Spotify and YouTube, with social media used to extend its reach among enterprise audiences. The initiative generated tens of thousands of social media views, additional YouTube video views and Spotify listenership, while also receiving media coverage across multiple channels.
Grace Jarin-Castillo, SVP and Head of Corporate Business Group at Converge Global Business, said the initiative aims to give decision-makers greater perspective on complex technology issues rather than simply presenting products.
The Asian Experience Awards recognizes companies for innovative initiatives that create meaningful experiences for customers, prospective customers and employees. Converge’s two awards reflect how technology companies are increasingly using both digital services and content to engage customers and support broader conversations around digital transformation.
The Converge Global Business Marketing Team with their podcast co-producers from BusinessWorld, whose collaboration produced the Where the Digital World Converges: Conversations on Cloud series.
The Converge Global Business Group, Converge’s large enterprise unit, won the Digital Experience of the Year – Telecommunications award at the Asian Experience Awards 2026 for its B2B podcast initiative, Where the Digital World Converges: Conversations on Cloud. The podcast uses journalistic storytelling to explore technology and the country’s digital future.
IN PHOTO: The Converge Global Business Group Marketing Team behind the podcast series (from left): Converge Sr. Creatives and Graphic Design Specialist Achilles Lee Mazon, Converge Events & Trade Marketing Assistant Manager Marjarelle Pascual, Converge Sr. Brand & Marketing Communications Specialist Gretchen B. Tenebro, Converge VP and Marketing Head of Converge Global Business Group Valery Briones, Converge AVP and Segment Marketing Head Ronald Allan Catli, Converge Sr. Content & Creative Specialist Dianne Tampos, and Converge Marketing Services Specialist Hendrick Allen L. Llovit.
