HONOR Philippines kicked off the first-day sale of its new HONOR 600 Series with a major launch event at the SM Mall of Asia Music Hall, attracting thousands of consumers, tech enthusiasts, and fans eager to experience the brand’s latest AI-powered smartphones.
The event highlighted the growing interest in artificial intelligence features in mobile devices, with attendees exploring interactive demo zones that showcased the HONOR 600 Series’ AI capabilities. These include AI Image to Video, AI Eraser, AI Outpainting, and advanced AI-enhanced portrait photography tools designed to improve content creation and mobile imaging experiences.
HONOR Philippines Vice President Stephen Cheng said the strong turnout reflects increasing demand for AI-driven smartphone innovation among Filipino consumers. The company positions the HONOR 600 Series as a device that brings flagship-level AI features to a broader market segment.
The launch celebration also featured performances from PPop groups, beauty queens, social media personalities, and celebrities, including James Reid, who headlined the event. Visitors were given opportunities to experience the smartphones firsthand while enjoying live entertainment.
The HONOR 600 5G is available in multiple configurations starting at Php 28,999, while the HONOR 600 Pro 5G with 12GB RAM and 512GB storage is priced at Php 49,999.
The successful first-day sale marks another milestone for HONOR as it strengthens its presence in the Philippine smartphone market through AI-focused mobile technology, premium design, and advanced imaging capabilities.
