HONOR Philippines is partnering with Studio Viva on an entertainment-driven campaign to introduce the HONOR 600S, combining smartphone technology with a serialized drama reel ahead of the device’s Philippine launch.
The collaboration will feature “The CEO’s New Jowa,” a drama reel starring Guji Lorenzana and Krissha Viaje. The series premieres on October 1, 2026, the same day as the official HONOR 600S launch in the Philippines.
Smartphone imaging enters the storyline
Rather than presenting the device through a conventional product-focused campaign, HONOR and Studio Viva are incorporating the HONOR 600S into the narrative. Selected scenes in the drama reel were captured using the smartphone, giving audiences an example of its imaging capabilities within an entertainment format.
The campaign targets young professionals, content creators and digitally engaged consumers, connecting smartphone technology with short-form entertainment and creative content production.
HONOR Philippines said the partnership is designed to demonstrate how technology can become part of everyday creative experiences while introducing the HONOR 600S to consumers.
“The CEO’s New Jowa” will be released through HONOR Philippines’ social media channels on October 1, alongside the HONOR 600S launch. Pricing, availability and launch offers are expected to be announced as part of the launch activities.
