As parents, Anne Curtis and Erwan Heussaff share how planning ahead provides their family with greater peace of mind—helping them feel more prepared for the future while building stability and opportunity for Dahlia as she grows.
Manulife Philippines has launched ManulifeMOVE, a holistic health and wellness program that integrates digital content, customer insights, and lifestyle-focused solutions to encourage Filipinos to adopt healthier habits.
Manulife ambassadors Anne Curtis and Erwan Heussaff promote a holistic approach to wellness, highlighting the importance of balance, consistency, and everyday choices in building a healthier lifestyle.
Manulife ambassadors Anne Curtis and Erwan Heussaff underscore the importance of staying active through mindful movement, showing how simple practices like yoga can support overall health and well-being.
The initiative was introduced alongside a series of video collaborations featuring actress and TV host Anne Curtis and content creator Erwan Heussaff, aimed at promoting movement and intentional daily choices. Distributed across social media platforms, the videos highlight how technology-driven campaigns are being used to influence behavior change and expand reach among digital audiences.
ManulifeMOVE consolidates the company’s health-related services, products, and partnerships into a single ecosystem designed to support physical, mental, and financial well-being across different life stages. The program aligns with insights from Manulife’s Asia Care Survey, which shows a growing demand among Filipinos for balanced, wellness-oriented lifestyles.
According to Curtis, the campaign reflects a shift in mindset—from simply extending lifespan to improving quality of life through sustainable habits. Meanwhile, Heussaff emphasized the role of everyday decisions, such as diet and physical activity, in preventing chronic conditions like heart disease, a top health concern among Filipinos.
Manulife Philippines Chief Marketing Officer Sonali Verma said the program is part of a broader digital and strategic push to empower customers with actionable health and financial tools. The initiative also supports the goals of the Manulife Longevity Institute, which aims to help people live longer, healthier, and more financially secure lives by 2030.
By combining influencer-led digital storytelling with data-driven health insights, ManulifeMOVE demonstrates how technology-enabled engagement is shaping the future of wellness programs in the Philippines.
