The Queen of All Media returns to Shopee, bringing her shopping expertise to Shopee VIP, Shopee Live, Short Dramas, and the year’s biggest double-digit sales.
Shopee is welcoming Kris Aquino back as its brand ambassador, introducing her as the “Queen of All Shopee” in a campaign built around her long-standing reputation for sharing products and experiences she personally enjoys.
Aquino has spent decades influencing consumer choices through recommendations covering beauty, fashion, food, travel and everyday finds. Shopee is now bringing that personal discovery-driven approach to its shopping and entertainment platform.
Aquino said her return to Shopee feels natural because she already shops on the platform. She also shared that she has been a Shopee VIP subscriber since December 2025, using the program’s daily 20% discount and other benefits.
As the Queen of All Shopee, Aquino will bring her product recommendations and opinions to Shopee Live, where she will interact directly with shoppers, showcase personal picks and react to products and deals in real time.
She is also set to participate in Shopee’s major 10.10, 11.11 and 12.12 shopping events, giving viewers an opportunity to shop alongside her through live content.
The campaign is scheduled to debut later in September, with Shopee positioning Aquino’s personal recommendations and shopping discoveries as a central part of its upcoming festive-season activities.
