Representatives from Smart Communications and Robinsons Supermarket gather during the 18th Fit & Fun Wellness Buddy Run held at Bridgetowne Destination Estate and Parklinks in Pasig City. In photo are (L-R): Smart Senior Manager Lope Barrera; Smart Key Accounts Sales Manager – Modern Trade Lance Calixtro; Robinsons Supermarket Marketing Manager Andrea Raymundo; Stanley Co, President and CEO of Robinsons Retail Holdings, Inc.; Robinsons Supermarket Group General Manager Kerwin Legarde; Smart Key Accounts Manager – Modern Trade Mavic Soriano; Smart Trade Marketing Supervisor – Channel Operations Alyssa Espinar; and Smart Supervisors and Engineers Melvin David, Terry Ignacio, and Christopher Esguera. The partnership highlights the companies’ shared commitment to promoting wellness, community engagement, and seamless connectivity for Filipino consumers.
As wellness-focused communities continue to grow across the Philippines, Smart Communications partnered with Robinsons Supermarket to enhance the experience of participants at the 18th Fit & Fun Wellness Buddy Run held at Bridgetowne Destination Estate and Parklinks in Pasig City.
The event brought together fitness enthusiasts embracing the country’s growing running culture, while also promoting environmental responsibility through a partnership with Communities Organized for Resource Allocation (CORA), a nonprofit organization focused on sustainability, waste management, and climate action initiatives.
As the event’s sole telecommunications partner, Smart provided mobile connectivity that enabled runners to stay connected, track performance through digital apps, and share their race experiences in real time. The initiative highlighted the increasing role of reliable mobile networks in supporting fitness, lifestyle, and community-driven events.
Smart also showcased its latest PowerAll campaign through an interactive activation themed “Power Your Next Sidequest.” Participants explored app bundles tailored to different digital lifestyles, including streaming, gaming, social sharing, and productivity-focused offers. The activity demonstrated how mobile connectivity and data services can support users’ interests both during and beyond fitness events.
According to Smart, the collaboration reflects a shared commitment to creating meaningful experiences that combine wellness, technology, and community engagement. By leveraging its 4G/LTE and 5G networks, the company aims to empower Filipinos to stay connected while pursuing their personal passions and everyday activities.
The partnership underscores how digital connectivity is becoming an integral part of modern wellness experiences, enabling communities to engage, share achievements, and remain connected in real time.
