Smart promotes digital safety and responsible technology use among Filipino customers
Smart Communications, Inc. (Smart) is expanding its efforts to help Filipinos navigate the digital landscape safely by promoting cybersecurity awareness, responsible online behavior, and secure digital practices through its Smart Customer Day initiative.
Held at the Smart Store in SM North EDSA Cyberzone, the event focused not only on connectivity but also on empowering customers with knowledge and tools to protect themselves from evolving online threats.
Through its SCAMpaign, Smart continues to educate subscribers on how to identify, avoid, and report scams as cyber threats become more sophisticated. Customers also learned best practices for digital payments, including protecting financial information, using cashless transactions safely, and maintaining secure online habits.
“Smart Customer Day reflects our commitment to ensuring that customers are not only connected but also protected and empowered,” said Brenda M. Dichoso, FVP for Customer Experience at Smart.
The event also featured discussions on responsible technology use led by host and Smart brand ambassador Sam YG, who highlighted the importance of verifying information online and staying vigilant against fake news and scams.
Beyond digital safety, attendees experienced emerging technology through a demonstration of Rokid augmented reality glasses, showcasing how innovations such as AR can support productivity, collaboration, and everyday digital experiences.
Long-time Smart subscribers also shared how reliable connectivity supports their daily activities, including work-from-home arrangements, online learning, and communication with family.
Smart said it will continue expanding Customer Day activities nationwide as part of its commitment to providing not only reliable mobile services but also education and awareness programs that help Filipinos participate safely and confidently in the digital world.
