Seniors learn to spot AI deepfakes and online scams in Smart digital literacy session
Smart Communications, Inc. (Smart) has conducted a digital literacy session in Cebu to help senior citizens recognize AI-generated deepfakes, identify online scams, and protect themselves from emerging cybersecurity threats.
Around 50 senior citizens participated in the #BeCyberSmart session during Rose Pharmacy’s Senior’s Day celebration at Robinsons Galleria Cebu. The activity aimed to strengthen digital awareness among older adults as artificial intelligence makes online threats increasingly sophisticated.
The whole-day event featured free medical check-ups, fitness activities, informative talks, games, product discounts, and an OSCA Helpdesk. Smart also distributed free SIM cards and giveaways and introduced participants to the LiveSmart App.
The initiative forms part of the continuing partnership between Smart and Rose Pharmacy, which has expanded since 2023 to promote digital inclusion, connectivity, wellness, and community engagement.
Through the collaboration, Smart e-load services are now available in more Rose Pharmacy branches, allowing customers to conveniently purchase prepaid load while attending to their healthcare and everyday needs.
The companies have also supported community activities, including the Rose Pharmacy Cancer Warriors Run 2026 in Mandaue City, where Smart provided interactive activities, giveaways, network support, and 5G connectivity.
Christian So, AVP and Head of Modern Trade at Smart, said the partnership helps bring connectivity products and services closer to customers while supporting initiatives that create positive community impact.
Rose Pharmacy General Manager Michael So added that the collaboration aims to provide greater convenience and value while extending community engagement beyond pharmacy services.
Through its #BeCyberSmart initiative, Smart continues to promote digital literacy and encourage safer online practices, particularly among vulnerable groups who may face challenges identifying increasingly sophisticated digital scams.
