TCL has maintained its position as the No. 1 Panel TV Brand in the Philippines for the third consecutive year, according to the 2025 Annual Cumulative Market Share Report by TRS Research.
Based on nationwide brick-and-mortar retail performance, the recognition highlights TCL’s continued growth in the Philippine consumer electronics market, driven by its focus on display innovation, product quality, and premium home entertainment experiences.
The company’s strong performance in the Philippines aligns with its growing global presence. According to market research firm Omdia, TCL ranked No. 1 worldwide in shipments of 75-inch-and-above televisions and Mini LED TVs in 2025. The company also remained the global leader in Google TV shipments for five consecutive years from 2021 to 2025.
“Being recognized as the Philippines’ No. 1 Panel TV Brand for the third consecutive year is a significant milestone for TCL and a reflection of the trust that Filipino consumers continue to place in our brand,” said Peter Chen, CEO of TCL Philippines.
Chen added that TCL remains focused on making advanced technologies more accessible while delivering products that combine performance, quality, and value for consumers.
TCL pushes next-generation display technology with Super-QD Mini LED
Beyond its market leadership, TCL is expanding its display technology portfolio with Super-QD Mini LED (SQD-Mini LED), a new generation of premium television technology designed to deliver improved brightness, contrast, color accuracy, and backlight precision.
The technology represents TCL’s latest advancement in display innovation, offering a more immersive viewing experience for consumers seeking higher-quality entertainment at home.
TCL’s SQD-Mini LED technology gained international recognition through the TCL X11L, the world’s first SQD-Mini LED flagship television, which received the Innovative Display Technology Gold Award at the Global Top Brands (GTB) Awards during CES 2026 in Las Vegas.
The award, organized by International Data Group (IDG) and supported by IDC, recognizes companies advancing innovation in display technologies.
“Innovation has always been at the heart of everything we do. With Super-QD Mini LED, we’re introducing a new generation of display technology that delivers extraordinary picture quality and a truly immersive viewing experience,” Chen said.
TCL said its continued focus on artificial intelligence, smart displays, and advanced panel technologies reflects its broader goal of redefining home entertainment while bringing global innovations closer to Filipino households.
