Global consumer technology brand Anker Innovations has unveiled its first Global Store Design Concept in the Philippines, marking the opening of its 50th store in the country at SM Mall of Asia.
Launched on June 24, the new retail space introduces an immersive, experience-driven format that brings together Anker’s full ecosystem of smart technologies in one location, offering Filipino consumers a hands-on way to explore modern connected living.
The store features four key brands under Anker’s portfolio: Anker, Anker SOLIX, soundcore, and eufy. Together, these product lines cover charging solutions, audio systems, energy storage, and smart home technologies designed for everyday use.
According to NAVCO Group President Ryan Tan, the concept store was designed to help customers discover how technology can enhance daily life through more interactive retail experiences. The store features dedicated product zones that simulate real-world usage scenarios, from mobile productivity to home automation.
The launch event, themed “Ultimate Meets Possible,” highlighted Anker’s push toward experiential retail, featuring product demonstrations, exclusive deals, and interactive activities that allowed visitors to engage directly with the latest devices.
Open daily from 10 AM to 10 PM at MOA Square, the SM Mall of Asia store represents Anker’s continued expansion in the Philippines and its shift toward ecosystem-based retail experiences that combine hardware, software, and smart living solutions in one integrated space.
