(From left to right): Marro Ventura, National Sales Manager; Francis Avila, Head of Commercial; Rico Hizon, ASUS Business Philippines Brand Ambassador, veteran broadcast journalist and business consultant; Jolla Valencia, Channel and Territory Account Sales – Visayas; and Liang Chen, Country Product Manager – Commercial Notebook.
ASUS Business Philippines is expanding its regional presence with the ASUS ExpertBook Ultra, bringing its flagship business AI PC to executives, entrepreneurs and IT decision-makers in Cebu and Davao.
Following its Manila debut on July 1, the ExpertBook Ultra made its regional debut at NUSTAR Resort Cebu on September 7 and 8, followed by Dusit D2 Davao on September 11. The launches drew more than 1,000 attendees combined, highlighting growing demand for AI-ready business technology outside Metro Manila.
The ExpertBook Ultra is designed for mobile professionals, weighing as little as 0.99kg and measuring just 10.9mm thin. It can be configured with up to an Intel Core Ultra X9-388H processor, delivering up to 50 TOPS through its NPU and 180 total platform TOPS for AI workloads.
The Copilot+ PC also includes ASUS MyExpert AI features and business-focused security technologies, including an ASUS Security Processor, self-healing BIOS, TPM 2.0, Microsoft Pluton, fingerprint authentication and Windows Hello IR. ASUS rates battery life at up to 26 hours and says the device meets military-grade durability standards.
The laptop features a 14-inch WQXGA+ OLED display with a 2880 × 1800 resolution and supports up to 64GB LPDDR5x memory and 2TB PCIe 5.0 SSD storage. Connectivity includes Wi-Fi 7 and Thunderbolt 4 ports.
In the Philippines, the ExpertBook Ultra retains its introductory price of ₱129,995. A limited-time promotion through October 18 offers up to ₱6,000 in savings plus a free ASUS 100W GaN charger through participating ASUS ExpertBook Stores on Shopee and Lazada.
With its Cebu and Davao launches, ASUS Business Philippines is positioning AI-enabled business computing as a regional opportunity, extending access to enterprise-grade devices as companies across Visayas and Mindanao accelerate digital transformation.
