Packard Bell marks its 100th anniversary with a refreshed identity and new consumer devices built around simpler, everyday technology.
Packard Bell is marking its 100th anniversary with a full brand relaunch at IFA 2026, introducing a new visual identity, its “Tech it easy” philosophy and a lineup of consumer technology designed around everyday use.
Now part of the Acer Group, Packard Bell is returning with a portfolio led by the 14.5-inch DotBook laptop, alongside new audio, mobile and desktop accessories.
The DotBook is designed for everyday computing tasks such as browsing, streaming and work. The first product wave also includes the DotLoop suitcase-style vinyl turntable, DotTune speaker, DotLine 4G feature phone, DotLook audio glasses, DotShine ring light, DotCombo keyboard-and-mouse set and DotBass headphones.
Packard Bell is also expanding into smart home technology through a partnership with startup Steasy, introducing a connected mini-steamer aimed at bringing smart functionality to everyday household tasks.
The relaunch also introduces a new visual identity centered on a dot-based emblem, while the company said its simplified design and communication approach is intended to make technology more accessible to a new generation of consumers.
The DotBook will be available in EMEA starting September at €499, while the other products will roll out across the region from September through November. The Steasy product is scheduled for October at €199. Regional availability may vary.
