AXA Philippines is strengthening its road safety advocacy through the latest installment of its Everyday Protectors campaign, spotlighting the real-world challenges Filipino motorists face while emphasizing the importance of protection and roadside assistance.
Timed for Road Safety Month, the campaign’s second short film centers on a father traveling to his daughter’s wedding when an unexpected vehicle breakdown disrupts the journey. The story highlights how access to AXA’s 24/7 roadside assistance helped manage the emergency and allowed the family to continue safely despite the setback.
The campaign comes as road safety concerns continue to rise in the Philippines. According to data cited by AXA, the Highway Patrol Group recorded over 31,000 vehicular crashes in 2024, while the Department of Health reported more than 1,000 road-related injuries during the recent Holy Week travel period.
AXA noted that while mechanical defects accounted for only 2.52 percent of road mishaps based on Philippine National Police data, the figures underscore the unpredictable nature of road travel and the importance of preparedness beyond driver behavior alone.
The insurer said its car insurance offerings are designed to support motorists through comprehensive vehicle, passenger, and driver protection, alongside digital and emergency support services such as fast claims processing, roadside assistance, and Acts of Nature coverage.
Through the Everyday Protectors campaign, AXA Philippines aims to promote greater road safety awareness while reinforcing how insurance and mobility support services can help drivers respond more confidently to unexpected incidents on the road.
