BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between AIA Philippines and the Bank of the Philippine Islands, has appointed Melissa Henson as its new Chief Executive Officer, as the company enters its next phase of growth.
Henson brings nearly two decades of experience across the banking and insurance sectors, with expertise in customer strategy, partnerships, marketing, and business growth. She previously served as Chief Marketing Officer of AIA Philippines since 2023.
During her tenure, Henson led efforts to strengthen customer engagement and marketing capabilities while supporting product innovation, faster time-to-market, customer acquisition, and cross-selling initiatives.
In her new role, Henson will oversee BPI AIA’s overall business strategy and operations, with a focus on deepening customer relationships, driving sustainable growth, and developing innovative insurance solutions.
“Melissa is a proven leader with a strong record of driving growth through customer-focused innovation and strategic partnerships,” said Jacky Chan, Regional Chief Executive and Group Chief Distribution Officer of AIA Group and Chairman of the Board of BPI AIA.
Henson said she will focus on delivering innovative solutions, creating greater value for customers, and strengthening BPI AIA’s position in the Philippine bancassurance market.
“I am thrilled to lead BPI AIA at this exciting point in our journey,” Henson said, emphasizing the importance of the long-standing partnership between BPI and AIA Philippines.
