The Digital Marketing Association of the Philippines (DMAP) will bring together more than 2,000 marketers, creatives, technologists, business leaders, and innovators for DigiCon 2026, set for October 15–16 at the Grand Ballroom of the Manila Marriott Hotel.
Now on its 11th edition, the conference carries the theme “Interoperability: Welcome to the Age of Collaboration,” highlighting how technology, industries, ideas, and talent can work together to create new opportunities for businesses operating in an increasingly connected digital environment.
DigiCon 2026 will feature keynote presentations, expert panels, interactive sessions, and a live debate designed to encourage cross-disciplinary collaboration. Global speakers include Dr. Christian Busch, author of Connect the Dots and professor at the University of Southern California and London School of Economics, and Judy John, Global Chief Creative Officer of Edelman.
Five tracks explore technology and collaboration
The conference will organize discussions into five tracks covering different aspects of digital transformation and collaboration.
Innovation: Human and Machine Collaborations will examine the intersection of people and technology, while Integrated: “Breaking the Box” Collaborations will explore partnerships across disciplines and industries.
Immersive: Seamless Collaborative Experiences will focus on connected experiences, while Impact: Hyper-Collaborative Cultures will examine how organizations and communities can build collaborative cultures. The Interactive: Create, Play, Collaborate track will provide opportunities for participants to engage with ideas through interactive experiences.
The program will also feature discussions around AI, creative technology, digital experiences, financial technology, marketing, advertising, and other areas where technology is reshaping collaboration.
On October 16, Next Monday will bring together leaders from major marketing, advertising, and communications organizations to discuss how DigiCon insights can translate into action across their respective industries.
DigiCon 2026 Co-Chair Raymund Sison said the conference aims to bring marketing, technology, and creative leaders together to exchange ideas and explore opportunities created through collaboration.
Co-Chair Shayne Madamba added that interoperability is intended to serve as a mindset that encourages participants to cross disciplines, industries, and perspectives.
As digital transformation continues to connect previously separate systems and industries, DigiCon 2026 positions interoperability and collaboration as key considerations for organizations looking to navigate the next phase of the digital economy.
