The Esports World Cup (EWC) 2026 is expanding its esports legacy beyond competition with the launch of the EWC26 Paris Collection and its first official Trading Card Collection, giving players and fans new ways to celebrate the tournament and its stars.
The inaugural international edition of the EWC is being held in Paris from July 6 to August 23, bringing together more than 2,000 players, 200 Clubs, and fans from over 100 countries across seven weeks of competition.
The EWC26 Paris Collection draws inspiration from France’s traditional Toile de Jouy textile design, incorporating the EWC Trophy and Eiffel Tower into its Paris-themed patterns. The collection also includes lifestyle apparel designed around the travel, work, competition, and off-stage experiences of professional players, creators, and Club executives.
A centerpiece is the EWC Player’s Jacket, developed with Berlin-based menswear brand AKOG Hotel (A Kind of Guise). The 2026 jacket features the EWC “Rise Above” motto, a Paris commemorative patch, and a hidden inscription connecting the wearer to the championship trophy. A limited-edition public version will also be released for fans.
The EWC is also introducing its first official trading card collection, featuring standout players and Clubs from EWC 2025. Unlike traditional esports events focused on a single game, the EWC brings multiple esports titles together, and the cards reflect that broader ecosystem.
Each physical card includes a QR code that unlocks a digital twin through the Kolex app. Collectors can scan their cards to build a digital collection, earn points, compete on global leaderboards, and unlock rewards.
The EWC26 Paris Collection is available through the official EWC store and Fan Fest, while the trading cards will be sold through the official online store, EWC Fan Fest, and Kolex.
The new merchandise and digital collectibles highlight how esports organizations are adopting traditions from mainstream sports while using connected digital experiences to deepen fan engagement.
