Ford Philippines is expanding its customer outreach in the country by bringing a mobile showroom experience to San Carlos City, allowing customers to explore and test drive its latest vehicles within their local community.
Running until May 22, 2026, at Lot 55 A, Carmona St., the Ford mobile showroom offers on-site viewing, test drives, and promotional offers for customers, along with exclusive giveaways for those who reserve or test drive vehicles during the event.
Headlining the showcase is the Ford Territory Hybrid, which delivers fuel efficiency of up to 19.6 km/L and an estimated range of up to 1,000 kilometers per tank, positioning it as a practical option for daily urban and provincial driving.
Customers can also test drive the Ford Everest and Ford Ranger, both designed to cater to different mobility needs—from family travel to work and utility use.
Mark Parulan said the initiative aims to bring dealership experiences closer to customers by expanding Ford’s mobile showroom reach to more cities across the country, improving accessibility and convenience for potential buyers.
Ford Philippines also highlighted its after-sales services, including mobile service vehicles, online service booking, and pick-up and delivery options, reinforcing its push for a more seamless vehicle ownership experience.
The mobile showroom reflects Ford’s strategy of combining physical mobility experiences with customer-centric services, making it easier for Filipinos to explore, test, and purchase vehicles without needing to visit traditional dealerships.
