Manulife Philippines has earned top industry recognitions for its digital customer engagement and talent management initiatives, winning Social Media Initiative of the Year at the Insurance Asia Awards 2026 and Excellence in Talent Acquisition at the HR Excellence Awards 2026.
The Insurance Asia Awards recognized Manulife’s social media campaign for GoalReady, its customizable life insurance solution designed to help Filipinos save for major milestones such as education, retirement, and business goals.
The campaign used targeted digital and social media content to connect financial planning with customers’ personal aspirations and encourage conversations about long-term financial security.
“For many Filipinos, social media is where they discover ideas and seek inspiration that can help them make important decisions,” said Joy Concepcion, Chief Marketing Officer of Manulife Philippines. She said the GoalReady campaign aimed to make financial planning more relatable and accessible.
GoalReady was also named a finalist for Excellence in Digital Marketing at the Marketing Excellence Awards 2026.
Strengthening talent management
At the HR Excellence Awards 2026, Manulife Philippines received Excellence in Talent Acquisition for initiatives that strengthened its in-house recruitment capabilities, improved hiring manager effectiveness, and enhanced the candidate experience.
The company was also named a finalist for Excellence in Leadership Development for its EDGE Leadership Series.
Additional recognition came from the Marketing Excellence Awards, where Manulife’s Global Performance Marketing Shared Services team was a finalist for Marketing Team of the Year, while Rudilor Rodrigo was shortlisted for Marketing Leader of the Year.
At the PR Awards 2026, Manulife Philippines was also a finalist for Best Insights-Driven Public Relations for thought leadership initiatives focused on Filipinos’ perspectives on longevity.
The recognitions highlight Manulife Philippines’ use of customer insights, digital engagement, and talent strategies to strengthen both customer experiences and workplace capabilities.
