Event host, content creator, and Smart brand ambassador Sam YG emphasizes the importance of responsible technology use and online vigilance during the Smart Customer Day activity, where Smart Communications promoted cybersecurity awareness, digital literacy, and safe online practices among its subscribers.
As cyber threats continue to evolve alongside digital technologies, Smart Communications, Inc. is expanding its efforts to promote cybersecurity awareness and responsible digital citizenship through its Smart Customer Day program.
Held at the Smart Store in SM North EDSA Cyberzone, the event combined exclusive customer offers with educational sessions focused on online safety, digital literacy, and responsible technology use.
A key highlight was Smart’s SCAMpaign, which educates subscribers on how to recognize, avoid, and report online scams. Participants also received practical guidance on secure digital payment practices, including safeguarding financial information and using cashless payment platforms safely.
According to Brenda M. Dichoso, Smart First Vice President for Customer Experience, the initiative reflects the company’s commitment to empowering customers beyond providing reliable mobile connectivity.
Smart brand ambassador and content creator Sam YG also stressed the importance of critical thinking and online vigilance, noting that as technology advances, cyber scams and misinformation continue to become more sophisticated.
The event also showcased emerging technologies through a demonstration of Rokid augmented reality (AR) glasses, giving attendees a glimpse of how immersive technologies can enhance productivity, collaboration, and everyday digital experiences.
Longtime subscribers shared how dependable connectivity continues to support remote work, online learning, and communication, while emphasizing the value of Smart’s customer-focused initiatives.
Lloyd R. Manaloto, Smart’s First Vice President and co-Officer-in-Charge, said the company aims to help customers stay connected while equipping them with the knowledge to navigate the digital world safely and confidently.
Smart said more Customer Day events will be held nationwide as part of its ongoing commitment to strengthening digital literacy, cybersecurity awareness, and customer engagement across the Philippines.
