(L-R) TCL Brand Manager Joseph Cernitchez, APBG IMC Manager Dyllis XU, Deputy Marketing Director Shae Yu, Director of Sales Cyd Montebon, Senior Product Manager of Brownlines Maxi Chen, CEO Peter Chen, Kathryn Bernardo, with Abenson’s Assistant Vice President for Metro Manila Sales Operations Eric Castillo, District Manager Madz Guzman, Retail Marketing Head Apple Ma, Audio Video & Gadgets Assistant Vice President Joy De Leon, and Senior Sales Manager Ma. Theresa Magbuo.
TCL Philippines partnered with Abenson to stage the TCL Cooltura Summer Fest 2026 at Market! Market!, combining entertainment, interactive experiences, and smart home technology in a large-scale consumer event.
The event highlighted TCL’s latest lineup of smart appliances and connected home solutions, including big-screen smart TVs, energy-efficient air conditioners, advanced refrigerators, and smart washing machines designed to enhance modern home living.
Attendees were given hands-on access to TCL’s products through interactive summer-themed installations and activity zones, transforming the showcase into an immersive technology and lifestyle experience.
Cyd Montebon said TCL continues to position technology as a lifestyle enabler that improves comfort and convenience for Filipino households. He also emphasized the company’s long-standing partnership with Abenson in bringing innovative consumer electronics to local markets.
Meanwhile, Apple Ma highlighted the retailer’s focus on delivering “Super Service” by offering trusted home appliances and technology solutions aligned with evolving consumer needs.
A major highlight of the event was the appearance of Kathryn Bernardo, who joined stage activities and promoted TCL’s “Inspire Greatness” brand message centered on comfort, innovation, and modern living.
The festival also featured live performances from The Juans, further blending entertainment and consumer technology into a large-scale brand experience.
According to Peter Chen, TCL plans to further expand the Cooltura Summer Fest in future editions as part of its broader engagement strategy with Filipino consumers.
The event reflects the increasing convergence of smart home technology, experiential retail, and lifestyle-driven marketing as appliance and electronics brands compete for digitally connected consumers in the Philippines.
