The ASUS ExpertBook Ultra represents ASUS’ strongest push yet into the AI PC era, combining lightweight engineering, high-end performance, and enterprise-grade security into a single device aimed at modern professionals navigating AI-driven transformation.
As businesses accelerate digital adoption, ASUS is betting that the future of computing lies in ultra-portable, AI-native machines built for both performance and security at scale.
ASUS has officially unveiled the ASUS ExpertBook Ultra in the Philippines during a high-profile launch at the Grand Ballroom of Okada Manila, signaling a major push into the next generation of AI-powered commercial computing.
Attended by over 1,200 industry leaders, enterprise partners, and technology decision-makers, the event marked ASUS’ latest move to redefine the modern business laptop—positioning it as a fully integrated AI computing platform designed for enterprise and hybrid work environments.
ASUS Co-CEO Mr. Samson Hu led the launch alongside senior regional executives, emphasizing the company’s ambition for its Expert Series to become the top commercial PC brand in the Philippines by 2028, as its local commercial business continues rapid growth.
AI-Driven Performance in a Featherlight Design
At the center of the announcement is the ExpertBook Ultra, a Copilot+ PC designed for high-performance workloads, AI integration, and enterprise-grade mobility.
Weighing just 0.99 kg, the device features an aerospace-grade magnesium-aluminum chassis and is engineered for sustained performance through a 50W thermal design. It is powered by the latest Intel Core Ultra X9 Series 3 processor, paired with an advanced NPU and integrated high-performance graphics designed to handle AI-driven workloads, data processing, and creative applications.
The laptop also introduces PCIe Gen 5×4 storage and high-bandwidth memory, enabling significantly faster data access and multitasking for professional users.
Built for AI Workflows and Enterprise Security
ASUS is positioning the ExpertBook Ultra as a fully AI-ready business device, integrating its MyExpert AI suite, which includes tools for productivity, communication, and knowledge management.
On the security side, the device supports enterprise-grade protection aligned with NIST SP 800-193 standards, along with self-healing BIOS technology, TPM security, and biometric authentication via fingerprint and facial recognition.
These features are designed to support organizations handling sensitive data while transitioning toward AI-driven workflows.
High-End Display and Collaboration Features
The ExpertBook Ultra also introduces a 14-inch 3K Tandem OLED touchscreen display with up to 1400 nits of peak brightness, variable refresh rate, and anti-glare technology. ASUS says the display improves efficiency while reducing power consumption and extending panel lifespan.
Complementing this is a 6-speaker Dolby Atmos system and AI-enhanced microphones designed for hybrid meetings and remote collaboration.
Enterprise Focus and Industry Validation
During the launch, executives highlighted the growing importance of AI computing in business environments.
ASUS leadership emphasized that modern professionals now require laptops that function as mission-critical productivity systems, not just traditional work devices.
Industry partners, including Intel representatives, underscored the role of AI acceleration through NPUs, noting improved efficiency for enterprise AI applications and real-time computing tasks.
Availability in the Philippines
The ASUS ExpertBook Ultra is now available in the Philippines starting at ₱129,995, through authorized ASUS retailers and online stores.
An early bird promo runs until July 31, 2026, offering bundled accessories and vouchers for select purchases.
