Industry leaders gather at the Philippine automotive milestone event. L-R: Victor Vinarao (Mitsubishi Motors Philippines Corp.); Atty. Rhys Alexei Murillo (Nissan Philippines, Inc.); Jing Atienza (CAMPI); Robert Carlos (Isuzu Philippines Corp.); and Atty. Louie Soriano (Honda Cars Philippines, Inc.).
The Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) has officially launched the 10th edition of the Philippine International Motor Show (PIMS) 2026, underscoring a unified push toward the future of mobility in the country.
Held from June 4 to 7, 2026 at the World Trade Center Metro Manila, the biennial auto showcase carries the theme “Forward in Every Drive,” reflecting the industry’s focus on innovation, efficiency, and evolving transportation solutions amid changing mobility needs.
CAMPI President Jose Maria Atienza said the milestone edition highlights the industry’s commitment to strengthening a competitive automotive sector while addressing emerging challenges such as fuel supply concerns and the transition to cleaner mobility technologies. He emphasized that no single solution fits today’s transportation landscape, underscoring the importance of diverse vehicle options for Filipino consumers.
The 2026 PIMS features participation from 17 automotive brands, including Toyota, Mitsubishi, Honda, Nissan, Kia, Subaru, Suzuki, Tesla, VinFast, Geely, Chery, MG, Isuzu, Foton, BAIC, Jetour, and Omoda & Jaecoo. The event showcases more than 150 vehicle models, with around 75 electrified units accounting for roughly half of the lineup.
The strong presence of electric and hybrid vehicles reflects the industry’s accelerating shift toward electrification, energy efficiency, and smart mobility systems, as manufacturers respond to growing demand for sustainable transportation options in the Philippines.
Visitors can also expect vehicle launches, technology previews, and interactive driving experiences, offering a closer look at the latest developments shaping the automotive sector.
The milestone 10th PIMS is positioned as the largest edition yet, reinforcing its role as a key platform for automotive innovation and industry collaboration in the region.
