Representatives from Canon Marketing (Philippines), Inc. and Canon Business Service Centre Phils., Inc. formally turned over their donation to the Philippine Red Cross, renewing their support for relief and recovery efforts in earthquake-affected communities in Mindanao. The initiative reflects Canon’s commitment to its Kyosei philosophy of living and working together for the common good.
Canon Marketing (Philippines), Inc. (CMP) and Canon Business Service Centre Phils., Inc. (CBSC) have renewed their partnership with the Philippine Red Cross (PRC) to support relief and recovery efforts for communities affected by the recent earthquake in Mindanao, particularly in Sarangani and General Santos City.
The donation reinforces Canon’s ongoing commitment to corporate social responsibility under its Kyosei philosophy, which emphasizes living and working together for the common good. Through the partnership, Canon aims to provide timely assistance to affected families while supporting long-term community recovery.
“Our commitment to the philosophy of Kyosei means standing together with communities, especially in times of uncertainty,” said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. He added that the company hopes its continued collaboration with the Philippine Red Cross will help bring essential relief and renewed hope to families rebuilding their lives.

Left to right: Heide Concepcion, Head of People and Culture, Canon Business Service Centre Phils., Inc.; Anuj Aggarwal, President and CEO, Canon Marketing (Philippines), Inc.; Richard Gordon, Chairman of the Philippine Red Cross; and Gwendolyn Pang, Secretary General of the Philippine Red Cross, during the turnover of Canon’s donation supporting relief and recovery efforts for earthquake-affected communities in Mindanao. The initiative reaffirms Canon’s commitment to its Kyosei philosophy of living and working together for the common good.
Philippine Red Cross Chairman Richard Gordon welcomed the renewed partnership, noting Canon’s continued support for humanitarian initiatives, including its previous assistance during the Cebu earthquake response. He emphasized the importance of sustained collaboration between the private sector and humanitarian organizations in delivering timely disaster relief.


The renewed partnership reflects Canon’s broader commitment to supporting Filipino communities during times of crisis through initiatives that create meaningful and lasting social impact.

