Canva Philippines has partnered with SB19 and Sony Music Entertainment to launch “Kaya sa Canva,” a new campaign that gives the P-pop group’s fanbase, A’TIN, access to official creative assets and design tools for creating fan-generated content.
At the heart of the initiative is the SB19 Creative Hub, a Canva-exclusive platform featuring official design resources, including SB19-inspired sticker packs, custom typography, editable templates, and digital content tools. The hub allows fans to create personalized posters, wallpapers, photo booth strips, videos, and social media content using official assets from the group.
The campaign highlights how technology is transforming fan engagement by enabling communities to participate directly in the creative process. Canva said the initiative aims to empower fans to move beyond traditional support roles and become creators themselves.
To support the launch, Canva released “KAYA,” an original campaign song accompanied by a music video showcasing the platform’s design and video editing capabilities. The campaign will also introduce Canva-exclusive assets tied to SB19’s New Era and latest single, “Lawless.”
The collaboration reflects the growing influence of digital creator platforms in entertainment and fan culture. According to Canva, nearly 45% of Filipino internet users visited the platform in the past month, with Gen Z accounting for more than 61% of monthly users, based on data from global insights provider GWI.
Canva Philippines Country Manager Laura Kantor said the campaign recognizes the creativity of Filipino fan communities and provides tools that allow them to transform their passion into original digital content.
SB19 leader Pablo emphasized the group’s appreciation for A’TIN, noting that the partnership celebrates the creativity and dedication of the fan community that has supported the group throughout its journey.
The SB19 Creative Hub and template collection are now available globally on Canva, allowing fans worldwide to create, customize, and share their own SB19-inspired designs.
