Globe, through 917Ventures’ Velocity innovation program, has successfully validated Predikta, an AI-powered platform developed by Netopia AI that predicts advertising campaign performance before marketers commit media budgets.
The collaboration leveraged historical campaign data from AdSpark, with Predikta conducting blind simulations to forecast which creative assets would deliver the best results. These predictions were then compared against actual campaign outcomes, including click-through rates and cost-efficiency metrics.
The validation showed a strong correlation between Predikta’s AI-generated forecasts and real-world campaign performance, demonstrating the platform’s potential to help brands make data-driven creative decisions, optimize marketing spend, and reduce costly trial-and-error approaches.
According to 917Ventures CEO and Managing Director Vince Yamat, the project exemplifies Velocity’s mission of helping startups validate technologies in enterprise environments and generate evidence that supports commercial adoption.
Netopia AI Co-Founder and CEO Axel Kornerup said testing Predikta within Globe’s ecosystem enabled the company to evaluate the platform under real commercial conditions. Meanwhile, Co-Founder and Chief Scientific and Technology Officer Jason Albia emphasized that the validation relied on blind simulations and a rigorous multi-level framework based on historical campaign data, helping build trust in AI-driven decision-making.
The initiative represents one of Velocity’s first public milestones, highlighting how Globe and 917Ventures are supporting startups in transforming innovative concepts into scalable, market-ready solutions. It also underscores the growing role of predictive AI and behavioral simulation technologies in improving marketing effectiveness and maximizing return on advertising investments.
