Representing Home Credit Philippines are members of its Marketing and Sales team (L-R): Michael Cruz, Jasper Sadiang-Abay, Leyan Moncera, Mark Joseph de Leon, Jorelyn Santos, Sales Associate Ambassador Precious Jackson, Janelle Jacinto, Celine Siy, and Tammy Tolentino.
Home Credit Philippines received the Bronze Award for Excellence in Location-Based Marketing at the Marketing Excellence Awards Philippines on August 7 at the Grand Hyatt BGC, recognizing its Sales Associates (SA) Digital Campaign.
The campaign equipped Home Credit’s more than 9,000 Sales Associates nationwide with digital tools to drive hyper-local customer engagement and connect financial solutions with communities across the country. According to the company, the initiative generated 126% revenue growth.
Home Credit said its Sales Associates play a key role in helping the company understand local customer needs, purchasing behaviors, and market conditions. These insights support the development of localized campaigns, products, and customer experiences.
The company was also named a finalist in Excellence in Sponsorship Activation and Marketing Team of the Year.
The sponsorship nomination recognized Home Credit’s partnerships supporting Philippine sports, including UAAP Season 88 basketball and cheerdance, the PVL Reinforced Conference, and collegiate teams such as the UST Growling Tigers and Golden Tigresses.
Gabby Roxas, Chief Marketing Officer at Home Credit Philippines, said the recognition reflects the company’s focus on using marketing to create meaningful impact while advancing accessible and responsible financial services.
The company said it will continue using customer insights and innovation to develop financial products, services, and community initiatives for Filipinos nationwide.
