Mobile Legends: Bang Bang (MLBB) celebrated its 10th anniversary in the Philippines with a four-day community event at Market! Market! in Bonifacio Global City, Taguig, from October 8 to 11, 2026, highlighting the mobile game’s growth and its expanding role in gaming and esports.
Part of the global ALL IN MLBB anniversary campaign, the celebration featured tournaments, creator activities, talent appearances, cosplay, anniversary merchandise, and community experiences that brought Filipino players and gaming personalities together.
Developed by MOONTON Games, MLBB has recorded more than 1.5 billion installations and 110 million monthly active users across more than 80 countries, underscoring its reach as a global mobile gaming and esports platform.
The Philippines remains an important market for the game, which has built a strong local following through competitive esports, content creation, and collaborations that reflect Filipino culture. Its roster includes Lapu-Lapu and Paquito, the latter inspired by boxing champion Manny Pacquiao. Collaborations with the SexBomb Girls and Jollibee have further connected the game with local pop culture.
Community events and esports personalities take the spotlight
The BGC celebration featured MPL players Karl Gabriel “KarlTzy” Nepomuceno and Cyric “Kingkong” Perez, caster Caisam “Wolf” Nopueto, content creators Shaira and Fuego Gaming, and actress and cosplayer Myrtle Sarrosa.
Activities included a cultural dance performance and #LibreNiMLBB, inspired by the Filipino tradition of treating friends and loved ones to food. A mobile anniversary parade truck also travelled across key Metro Manila locations, giving fans opportunities to participate in activities, meet featured personalities, and create content.
Jay Wang, Head of Publishing, Philippines, at MOONTON Games, said the anniversary recognized the passion, creativity, and connections Filipino players have contributed to the game’s growth.
The milestone highlights how mobile gaming platforms can build communities beyond the screen through esports, digital content, cultural collaborations, and in-person events.
Players can follow MLBB’s official social media channels for updates on the ALL IN anniversary campaign and download the game through the Apple App Store and Google Play Store.
