In the photo, from left: Maite Iturralde, Network Delivery Manager, Shell Pilipinas Corporation; Mike Ramolete, Vice President for Mobility and Convenience, Shell Pilipinas Corporation; Lorelie Quiambao Osial, President and CEO, Shell Pilipinas Corporation; Bill Cummings, Deputy CEO, Landers; Edgar Fernandez, Buying Division Head, Landers; and Kenneth Ocampo, Vice President for Marketing and Membership, Landers, during the contract signing ceremony formalizing the strategic partnership between Shell Pilipinas Corporation and Landers Superstore.
Shell Pilipinas Corporation and Landers Superstore have formed a strategic partnership combining Shell’s mobility services with Landers’ retail and membership platform to provide new benefits to customers.
Formalized through a ceremonial signing on October 1, the partnership will initially introduce seven Shell Mobility-Landers stations in Cebu, Alabang, Vermosa, Arcovia, Otis, Balintawak, and Naga, with the rollout taking place in phases.
The collaboration is designed to expand customer reach while combining fuel and mobility services with Landers’ membership ecosystem.
Exclusive benefits for members
Under the partnership, Landers members can receive exclusive fuel discounts and promotional offers at participating Shell Mobility-Landers stations.
Meanwhile, Shell Go+ members can access exclusive Landers Executive Membership offers through the Shell Asia app, connecting Shell’s digital membership platform with Landers’ retail benefits.
Shell Pilipinas President and CEO Lorelie Q. Osial said the partnership will help Shell Mobility reach more motorists across the country while leveraging Landers’ established customer base.
Landers Deputy CEO Bill Cummings said the collaboration adds mobility benefits to the value offered to Landers members, including access to Shell fuels, services, and exclusive promotions.
The partnership reflects a broader trend of companies combining physical services with digital membership ecosystems, giving customers more benefits across complementary retail and mobility platforms.
