vivo Philippines is enhancing the retail experience for its customers with the launch of “My vivo, My Mark,” a two-day in-store activation that brings laser customization technology to the vivo Concept Store at SM Mall of Asia.
Running from August 8 to 9, 2026, the event is held in partnership with Markd and powered by xTool laser engraving technology. The initiative marks the first collaboration between vivo and Markd in the Philippines, introducing personalized product engraving as part of the smartphone brand’s customer engagement strategy.
Customers who purchase a vivo Y31d smartphone or vivo TWS earphones during the event will receive a complimentary laser engraving session. Buyers can personalize either the back panel of the vivo Y31d or the charging case of the vivo TWS earphones with up to five English letters or numbers. The customization process takes approximately three to five minutes and is performed on-site using xTool laser equipment.
The event also offers an exclusive perk for existing vivo users. Customers who bring any vivo smartphone to the store and complete the registration process can purchase a limited-edition vivo-branded aluminum tumbler for just ₱99. Participants must present a vivo device, its IMEI number, a valid government-issued ID, and a mobile number. The offer is limited to one tumbler per customer while supplies last.
According to vivo Philippines, the initiative aims to create a more meaningful and personalized retail experience by allowing customers to customize their devices and accessories.
Dedicated registration and customization stations have been set up within the vivo Concept Store to ensure a seamless customer experience, with engraving services handled by trained Markd technicians.
The activation highlights how brands are increasingly integrating personalization technologies into physical retail environments to strengthen customer engagement and brand loyalty.
