EastWest Ageas mobilized employees through its PURPLE Walk Challenge, recording more than 12 million steps and turning workplace fitness participation into community support for over 70 Aeta families in Sitio Tarukan, Tarlac.
Under the initiative, the company pledged PHP 1 for every 200 steps recorded by employees, with proceeds directed toward supporting the community.
The campaign culminated in an outreach activity involving more than 30 EastWest Ageas employees, in partnership with GoBetter Sports, a local sports events management agency. The volunteers distributed school supplies, footwear, hygiene essentials, and nutrition supplements to more than 100 Aeta children. Solar lights were also provided to help address the community’s needs.
The delegation was led by Sjoerd Smeets, President and CEO of EastWest Ageas, and Greg Martin, Chief Distribution and Marketing Officer.
According to Smeets, the initiative reflects the company’s PURPLE philosophy of Purpose and People, emphasizing the importance of education and access to essential resources in helping children build better futures.
Through the PURPLE Walk Challenge, EastWest Ageas demonstrated how employee engagement and a step-based activity can be translated into measurable community contributions, combining workplace wellness with social responsibility.
