AIA brought together nearly 7,000 customers, agents, and partners from across Asia for its “K-Pop Together, Give Together” concert in Goyang, South Korea, combining entertainment, customer engagement, and community giving through a regional event.
More than 300 Filipino customers, agents, and partners joined participants from South Korea, Malaysia, Singapore, and the Philippines for the celebration of Korean music and culture.
Hosted by Korean broadcaster Jae Min Park and Girls’ Generation member Tiffany Young, the concert featured performances by K-pop artists PSY, J.Y. Park, ITZY, CHUNG HA, and JINUSEAN.
Beyond the performances, the event featured interactive cultural experiences under the K-Experience program, where participants explored Korean beauty through personal color analysis, learned to write their names in Hangul, and received exclusive AIA light sticks.
The regional gathering also supports AIA’s One Billion initiative, which aims to inspire one billion people across Asia to live healthier lives by 2030. The program reflects the company’s broader commitment to helping people live Healthier, Longer, Better Lives.
As part of its community outreach efforts, participating markets partnered with local charitable organizations. In the Philippines, AIA Philippines selected Kythe Foundation to support children with chronic illnesses and their families.
AIA Philippines President and CEO Melita Teo said the gathering demonstrated how shared experiences can strengthen relationships, unite communities, and encourage positive change across different markets and cultures.
Through the event, AIA combined large-scale customer engagement, cultural experiences, and charitable partnerships to reinforce its regional health and wellness advocacy.
