Home Credit Philippines has appointed Gabriel “Gabby” Roxas as its new Chief Marketing Officer, effective August 3, 2026, bringing more than two decades of marketing and business leadership experience to the consumer finance company.
Roxas has held leadership roles at global companies including Google, Johnson & Johnson, Coca-Cola, and Procter & Gamble. Before joining Home Credit Philippines, he served as Head of Marketing for Google Vietnam, Philippines, and South Asia Frontier.
In his new role, Roxas will oversee Home Credit Philippines’ marketing strategy, brand development, customer engagement, and growth initiatives as the company continues to strengthen its customer-focused solutions.
Roxas said he is looking forward to helping strengthen the Home Credit brand and supporting its mission of providing more Filipinos with access to opportunities through innovative, customer-focused solutions.
