Global AI smart devices brand HONOR Philippines took the spotlight at the Miss Universe Philippines 2026 Coronation Night, showcasing its upcoming AI-powered smartphone, the HONOR 600, in a high-profile blend of technology and entertainment at SM Mall of Asia Arena.
The event crowned Miss La Union Bea Millan-Windorski as Miss Universe Philippines 2026, who also received the special title Miss HONOR 600, highlighting the brand’s partnership with the pageant’s most influential stage.
The HONOR 600 was prominently featured throughout the event, capturing key moments on and off stage. Positioned as an AI-powered companion for content creation and lifestyle use, the device emphasizes intelligent imaging, creative tools, and enhanced mobile performance designed for modern users.
HONOR Philippines Vice President Stephen Cheng said the collaboration reflects the brand’s push toward innovation and empowerment, describing the device as “bold, intelligent, and inspiring.”
The partnership with the Miss Universe Philippines organization also underscores shared values of confidence, creativity, and digital engagement, as contestants increasingly rely on mobile technology and social media platforms to connect with audiences.
According to Miss Universe Philippines Executive Vice President Voltaire Tayag, the integration of advanced smartphone features enhances fan engagement by allowing audiences to experience the pageant more interactively through AI-driven mobile capabilities.
Following its official showcase, HONOR Philippines confirmed that the HONOR 600 will officially launch in the Philippines on May 14, 2026. The release is expected to introduce next-generation AI smartphone features, combining advanced imaging technology, performance efficiency, and sleek design.
The upcoming launch positions HONOR to strengthen its presence in the competitive smartphone market as demand for AI-integrated devices continues to grow.
