OPPO has partnered with Discovery to launch the third edition of its global “Culture in a Shot” initiative, introducing a new Filmmaker Accelerator Program aimed at supporting emerging content creators worldwide.
Under the 2026 theme “Meet Culture Anew, Make Your Moment,” the program highlights how digital technology and smartphone filmmaking are reshaping cultural storytelling. The initiative focuses on empowering creators to document and reinterpret culture through modern formats such as short-form videos, mobile filmmaking, and social media content.
A major addition this year is the Filmmaker Accelerator Program, which provides selected creators with mentorship in storytelling, filming, and post-production. Participants will also receive grants and access to OPPO’s latest smartphone technology to help produce cinematic cultural stories. Finished works will be featured on the OPPO x Discovery collaboration platform, giving creators global exposure.
The initiative also connects with the OPPO Photography Awards 2026, where creators joining the Super Video category may earn invitations to the accelerator program.
Beyond filmmaking, OPPO and Discovery are expanding cultural engagement through the #OPPOCultureChallenge on TikTok, encouraging users worldwide to share local traditions, festivals, and everyday experiences through mobile content creation.
The 2026 campaign begins in Singapore with content exploring the evolution of Peranakan cuisine in contemporary culture. Through the project, OPPO aims to position smartphone technology as a tool for cultural preservation, creativity, and global storytelling.
