Power Mac Center upgrades its SM Aura branch to an Apple Premium Partner store, combining Apple retail, training, service, and device protection in one location.
Power Mac Center (PMC) has elevated its SM Aura branch in Bonifacio Global City into an Apple Premium Partner (APP) store, giving customers a centralized space to explore Apple technology, receive training, and access device support.
First opened in April 2014, the redesigned store houses its retail area, training center, and service center on the same floor. The APP designation is the highest tier for reseller stores worldwide.
“Power Mac Center’s role has always gone from merely making technology available to empowering customers to feel confident and capable in using it,” said PMC Director for Marketing and Product Management Joey Alvarez. He added that the APP format is designed to provide a more convenient space for customers to explore, learn, and maximize their technology.
The training center will conduct free group demonstrations every Friday to Sunday, covering creative iPad use, camera features of the iPhone 17 series and iPhone Air, device personalization, and Apple continuity features. Opening-day sessions also featured Apple Pay Integration and 1Protect.
The store is located at Level 2 of SM Aura and operates daily from 10 a.m. to 10 p.m. Its opening marks PMC’s 33rd store opening in 2026.
Celebrate with exclusive deals
Opening promotions are available until September 27, 2026, including discounts of up to P36,000 on selected MacBook Pro models, P19,500 on iPad models, P13,000 on Apple Watch models, P11,000 on iPhone models, and P2,000 on AirPods models.
Customers can also get up to 20% off selected premium accessories and up to 25% off selected Apple accessories when purchased with an Apple device.
Service promotions for SM Aura APP customers include up to 20% off diagnostic fees and up to 10% off software fees for eligible Apple devices. These offers are valid until September 25, 2026.
Stay flexible with bolttech
iPhone buyers can also access 1Protect, a device protection solution developed by bolttech in partnership with Power Mac Center and powered by AppleCare Services.
Depending on the plan, coverage may include device replacement or switching, repairs for accidental and liquid damage, worldwide Apple-authorized repair using genuine Apple parts, and free pickup and delivery for eligible repairs in the Philippines.
New iPhones purchased from Power Mac Center must be enrolled within 60 days of purchase. Service requests can be submitted through the 1Protect service portal.
1 Infinite: Points, perks, and possibilities
Purchases at the new SM Aura APP store and the Power Mac Center Web Store also earn points through the 1 Infinite loyalty program.
Points can be redeemed for devices, accessories, selected services, training courses, and other fees at a regular rate of 1 point = P1, or up to P3 per point during special promotion days. Members can also receive up to 50% off Apple training courses.
