TCL Electronics, the Triple Global Top 1 TV brand and a global leader in home appliances, is set to power up entertainment and technology once again with the return of TCL CoolFest Y3, co-presented by Abenson, the Philippines’ leading appliance retailer, on May 17, 2026 at the Market! Market! Activity Center.
Positioned as a fusion of music festival energy and smart home innovation, the event highlights how consumer technology brands are increasingly using immersive live experiences to showcase connected lifestyles and digital home ecosystems.
Tech meets entertainment in a “cooltura” summer festival
Now on its third year, CoolFest Y3 is designed as a tropical-themed experiential event that blends music, culture, and smart living technology. Attendees can explore TCL’s latest smart home innovations, including its connected entertainment displays and home appliances, while enjoying live performances and brand activations.
According to TCL CEO Peter Chen, the event transforms innovation into an interactive experience, bringing technology closer to consumers through large-scale entertainment platforms.
Smart home innovation showcased through live experience marketing
The festival reflects a growing trend in the consumer electronics industry where brands are shifting from traditional retail showcases to experience-driven marketing events. TCL is using CoolFest to highlight its ecosystem of smart TVs, air conditioning systems, and connected home appliances in a festival environment.
Co-presenter Abenson enhances the experience through its “Super Service” ecosystem, including financing options, installation support, and curated product displays—bridging physical retail with experiential technology engagement.
Music and celebrity-driven engagement
CoolFest Y3 will also feature live performances from Filipino artists such as The Juans, alongside appearances from TCL ambassador Kathryn Bernardo, reinforcing the event’s hybrid approach to entertainment and brand storytelling.
Expanding digital-first consumer engagement
By combining entertainment, retail, and smart technology showcases, TCL and Abenson are leveraging experiential events to strengthen consumer engagement and promote digital lifestyle adoption among Filipino households.
The initiative underscores how tech brands are increasingly integrating live events, influencer marketing, and smart home ecosystems to drive product awareness in competitive consumer markets.
