(L-R) TCL Sr. Sales Supervisor Kristine Joy Caballe, Ansons’ Head Merchandising Team Romina Rallonza and Wilma Estomata, Ansons’ Director for Business Operations Eugene Lim, TCL Philippines CEO Peter Chen, TCL Senior Product Manager of Brownline Maxi Chen, TCL Director of Sales Cyd Montebon, and TCL Deputy Marketing Director Shae Xiaoling Yu.
TCL, the Philippines’ No. 1 panel TV brand, and leading appliance retailer Ansons are reinforcing their long-standing partnership with a renewed commitment to innovation, marking two decades of collaboration during Ansons’ 60th anniversary celebration themed “TCL x Ansons 60: Beyond Legacy.”
The event highlighted how both companies have evolved together in delivering home entertainment and appliance solutions to Filipino households—combining TCL’s global technology leadership with Ansons’ retail expertise and customer trust.
A major highlight of the celebration was the exclusive unveiling of TCL’s SQD-MiniLED TV, a next-generation display technology recognized as the world’s first TV to achieve the top TÜV Perceptual Color Volume rating. The new model showcases enhanced brightness, contrast, and color accuracy, positioning it as a benchmark for premium home entertainment displays.
Beyond product innovation, the partnership also emphasized shared values of trust, service, and customer-centric growth. Executives from both brands underscored their joint mission of delivering smarter and more meaningful living experiences through continuous technological advancement.
The milestone event also featured entertainment from OPM band Silent Sanctuary, alongside a ceremonial toast celebrating TCL’s leadership in panel TVs and air conditioners and Ansons’ six decades of retail excellence.
(L-R) TCL Sales Sr. Director Kristine Joy Caballe, Ansons’ Merchandising Team Wilma Estomata and Mina Rallonza, Ansons’ Director for Business Operations Eugene Lim, TCL Philippines CEO Peter Chen, TCL Senior Product Manager of Brownline Maxi Chen, TCL Deputy Marketing Director Shae Xiaoling Yu, and TCL Director of Sales Cyd Montebon.
As both brands look ahead, TCL and Ansons reaffirm their commitment to deeper collaboration, signaling continued innovation in the Philippine consumer electronics and appliance market.
