BrandComm Asia (BCA), a Philippine public relations agency, has launched a complimentary PR Audit service designed to help businesses evaluate their media visibility, brand reputation, and overall communications strategy.
The free website-based assessment provides companies with an objective review of their current public relations standing at a time when many organizations lack a structured understanding of how their brands are perceived by customers, media, and stakeholders.
According to BrandComm Asia, insights gathered from client onboarding and an industry survey indicate that most small and medium-sized businesses in the Philippines have never conducted a formal evaluation of their PR performance.
“Many brands assume their PR is fine simply because nothing has gone visibly wrong,” said Daphne Sena, PR Accounts Director at BrandComm Asia. “But the absence of a crisis is not the same as having a strong, consistent reputation.”
The PR Audit evaluates five critical areas that influence a company’s public image:
- Media Visibility – analyzes earned media coverage and compares it with competitors.
- Brand Story Strength – assesses message consistency across websites, social media, press materials, and spokesperson communications.
- Digital Credibility – reviews how a company’s online presence establishes trust and legitimacy.
- Newsworthiness – determines whether a business has compelling stories that can attract media attention.
- Expert Positioning – evaluates how effectively a company and its executives are recognized as industry thought leaders.
After completing the assessment, businesses receive a personalized report with prioritized findings and recommendations in approximately 10 minutes, with no cost or obligation to engage BrandComm Asia’s services.
The initiative aims to make professional PR evaluation more accessible to startups, SMEs, and large enterprises looking to strengthen their reputation and improve strategic communications.
The free PR Audit is now available to businesses across the Philippines through BrandComm Asia’s website.
