AI

Trip.com Group advances sustainable travel with new AI-era tourism initiatives

Trip.com Group is strengthening its sustainability strategy across employee wellbeing, climate action and tourism innovation, while introducing a new global paid paternity leave policy and a USD 100 million Tourism Innovation Fund. The travel technology company outlined the initiatives in its 2025 Sustainability Report, structured around its “Friendly Four” framework: family-friendly, community-friendly, environmentally-friendly and stakeholder-friendly. […]