(L-R) TCL Field Force Manager Mary Grace Hernandez, Deputy Marketing Director Shae Yu, Senior Product Manager for Brownline Maxi Chen, Ms. Dang Mendoza, Chief of the Business Management Division of the Intramuros Administration, Intramuros Administration Administrator Atty. Joan Padilla, TCL Director of Sales Cyd Montebon, Brand Manager Joseph Cernitchez, and Retail Manager JayR Calubaquib during the “Heritage in Every Frame” event at Centro de Turismo Intramuros, where TCL unveiled its A400 Series QD-MiniLED TVs and celebrated the fusion of advanced display technology with Filipino art and culture.
TCL has introduced its latest A400 Series QD-MiniLED TVs in the Philippines, highlighting how next-generation display technology can transform home entertainment into an immersive art experience. The launch took place during the “Heritage in Every Frame” event at Centro de Turismo Intramuros in Manila, where technology and Filipino culture converged through digitally animated masterpieces of National Artist Fernando Amorsolo.
The TCL A400 Series, consisting of the A400M and A400 Pro models, combines premium QD-MiniLED display technology with a gallery-inspired design, allowing the television to function as both a smart entertainment device and an elegant centerpiece for modern homes. The launch coincided with the country’s 128th Independence Day celebration, reinforcing the connection between innovation and national heritage.
“The TCL A400 Series represents our vision of what home entertainment can become, not simply a device for viewing content, but a centerpiece that enhances the living space even when not in use,” said TCL CEO Peter Chen.
Cutting-Edge Display Technology
At the event, TCL demonstrated the A400 Series’ advanced display capabilities by digitally showcasing Fernando Amorsolo’s iconic paintings with enhanced color accuracy, contrast, and fine detail. Through high-definition animation, visitors experienced classic works such as Carabao Riding in Sunset, Noonday Meal, Tinikling, Dalagang Bukid, The Blind Man, Fruit Market, and Bataan in a new immersive format.
National Artist Fernando Amorsolo’s masterpieces Bataan on the TCL A400M and Noonday Meal on the TCL A400 Pro demonstrate the A400 Series’ QD-MiniLED display technology, delivering exceptional color accuracy, contrast, and lifelike detail that elevate the viewing experience of Filipino cultural masterpieces.
National Artist Fernando Amorsolo’s iconic masterpieces Dalagang Bukid and Carabao Riding in Sunset are showcased on the TCL A400 Pro QD-MiniLED TV, highlighting the display’s vibrant colors, exceptional clarity, and gallery-quality picture performance that brings classic Filipino art to life.
Digital animator Mark Cañega led the remastering of the artworks, carefully preserving Amorsolo’s signature lighting, brushwork, and warm color palette while adding subtle movement that transformed each painting into a living digital canvas.
Visual artist Mark Cañega discusses the digital remastering process behind the iconic masterpieces of National Artist Fernando Amorsolo, explaining how modern animation techniques were used to preserve the artist’s signature lighting, colors, and textures while bringing his timeless paintings to life on the TCL A400 Series QD-MiniLED TVs.
According to Cañega, the goal was to create “a moving canvas rather than a cartoon,” ensuring every animated frame faithfully reflected the texture and emotion of the original oil paintings.
Art Gallery Mode Enhances Home Living
Guests also explored one of the A400 Series’ standout features—its Art Gallery Mode—which allows users to display artwork when the television is not being used, transforming the screen into a decorative piece that complements home interiors.
Celebrity guests Heaven Peralejo, Jenny Yeo, and Miss Universe Philippines 2024 Chelsea Manalo shared their experiences with the new TVs, praising the realistic image quality and seamless integration of art and technology.
(L-R) TCL A400 Series brand partners Miss Universe Philippines 2024 Chelsea Manalo, actress Heaven Peralejo, and mommy content creator Jenny Yeo during the “Heritage in Every Frame” event, where they shared their experiences with the TCL A400 Series QD-MiniLED TVs and highlighted the lineup’s immersive display quality, Art Gallery Mode, and elegant lifestyle-focused design.
Jenny Yeo highlighted Art Gallery Mode as her favorite feature, saying it replaces a blank television screen with beautiful artwork that enhances the home’s overall aesthetic.
Chelsea Manalo described the A400 Series as bringing “a modern touch to the museum experience,” noting how the televisions blend naturally into living spaces while celebrating Filipino culture.
Supporting Cultural Preservation
(L-R) TCL Field Force Manager Mary Grace Hernandez, Deputy Marketing Manager Shae Yu, Mr. Reuben Romero, Senior Product Manager for Brownline Maxi Chen, Sylvia Amorsolo-Lazo, President of the Fernando C. Amorsolo Foundation, Board Member Rowena L. Romero, digital artist Mark Cañega, TCL Director of Sales Cyd Montebon, Brand Manager Joseph Cernitchez, and Retail Manager JayR Calubaquib during the “Heritage in Every Frame” event at Centro de Turismo Intramuros, where TCL showcased its A400 Series QD-MiniLED TVs and digitally brought the timeless masterpieces of National Artist Fernando Amorsolo to life.
Beyond introducing its latest display technology, TCL donated televisions and air-conditioning units to several institutions within Intramuros, including the Centro de Turismo Intramuros, the Intramuros Information Center, the iMAKE History Fortress LEGO Education Center, and the Fr. Luis G. Merino, O.S.A. Library.
Intramuros Administration Administrator Atty. Joan Padilla welcomed the initiative, emphasizing how modern technology can help preserve and promote Philippine cultural heritage for future generations.
Closing the event, TCL Director of Sales Cyd Montebon said the exhibition demonstrates how innovation can create meaningful connections between technology, creativity, and Filipino identity while enhancing everyday living.
For more information about the TCL A400 Series TVs, visit www.tcl.com.ph.
