EastWest Banking Corporation has unveiled an enhanced EastWest Priority Banking experience, combining personalized wealth management, digital-enabled banking services, and premium lifestyle benefits for high-net-worth clients.
Launched during a gathering of more than 250 clients at Shangri-La The Fort, Manila, the upgraded offering is designed to provide a more seamless and integrated banking experience through tailored investment solutions, expert advisory services, and global lifestyle access.
The enhanced Priority Banking program gives clients access to a broad suite of wealth management products, including bonds, unit investment trust funds (UITFs), equities, insurance, gold-related investments, and portfolio allocation guidance. Clients are supported by specialized relationship managers trained by Singapore Management University, helping them navigate evolving financial opportunities and market conditions.
A key component of the launch is EastWest’s expanded partnership with Visa. Through EastWest Visa Infinite debit and credit cards, Priority Banking clients gain access to premium travel, rewards, and lifestyle privileges, including international ATM access, travel insurance, Priority Pass airport lounge access, competitive foreign exchange rates, and 24/7 digital lifestyle assistance.
EastWest said the enhanced program reflects changing client expectations, where wealth management increasingly encompasses family planning, succession, mobility, protection, and long-term legacy goals alongside traditional investment strategies.
To support its growing Priority Banking segment, EastWest currently operates 13 dedicated Priority Banking branches nationwide, with plans for further expansion. The bank is also offering exclusive promotions, including cash credits, welcome gifts, and accelerated rewards points for qualifying clients through November 2026.
The initiative highlights EastWest’s broader strategy of combining technology-enabled banking, personalized financial advisory services, and premium customer experiences to meet the evolving needs of affluent Filipinos.
