At the Alpha Southeast Asia 19th Treasury and FX Awards, Janina Cudia, FMDG Metro Manila Sales Head, and Mylene Subido, Head of the Financial Markets Distribution Group, accepted the Best FX Bank for Retail Clients award on behalf of EastWest.
EastWest is accelerating the digital transformation of its foreign exchange (FX) services as it expands online transaction capabilities and introduces new investment solutions to help clients navigate increasingly volatile currency markets.
Through its Financial Markets Distribution Group (FMDG), the bank is migrating FX spot transactions to its digital banking platforms, EasyWay and EasyBiz, enabling retail, corporate, and institutional clients to execute foreign exchange transactions more efficiently while giving relationship managers more time to provide advisory services, including investment products, forwards, and swaps.
To address changing client needs, EastWest has also introduced FX Asset Swap investment options designed to enhance yields while helping clients manage currency and interest rate risks through flexible investment tenors.
The bank said these initiatives contributed to a 21% year-on-year increase in total FX spot traded volume in 2025, alongside broader participation across its client base. Demand for its Asset Swap Deposit Product also continued to grow, reflecting increasing interest in more advanced foreign exchange and investment solutions.
EastWest’s technology-driven approach to foreign exchange, combined with market insights and personalized client support, recently earned international recognition after being named Best FX Bank for Retail Clients at the Alpha Southeast Asia 19th Treasury and FX Awards.
According to Rafael S. Algarra Jr., EastWest SEVP and Head of Financial Markets and Wealth Management, the bank will continue investing in digital capabilities, execution channels, and market expertise to make foreign exchange services more efficient, accessible, and responsive to evolving customer needs.
