Ling Liu presents and summarizes OPPO’s latest product lineup during the launch event.
OPPO has unveiled its Find X10 Series, reinforcing its premium smartphone strategy with a focus on advanced imaging, artificial intelligence (AI), and digital well-being features designed for younger users and content creators.
At the center of the new lineup is OPPO’s self-developed LUMO True Image Engine, designed to deliver realistic details, colors, and tones in photos. The Find X10 Pro Max takes the imaging capabilities further with a Triple 200MP Camera System, offering greater flexibility for zooming, cropping, and reframing images.
OPPO is also emphasizing AI features that interpret user intent to help complete complex tasks, with user authorization and privacy safeguards. Its well-being technologies combine sensors and algorithms to monitor physical activity, sleep, and emotional wellness, helping users better understand their daily habits.
The launch supports OPPO’s broader push into the premium smartphone market. According to an Omdia report cited by the company, shipments of the OPPO Find Series grew by more than 500% year-on-year in the first half of 2026. OPPO also reported that premium smartphones have become an increasingly significant part of its overall business.
Beyond its devices, OPPO is investing in creative initiatives to encourage content production. Its Filmmaker Accelerator program, developed with Discovery, provides mentorship for creators from six countries, supporting them in telling cultural stories using the Find X10 Series’ video capabilities.
The OPPO Global Photography Awards 2026 also gives users an international platform to showcase their work. The competition has received millions of entries from nearly 90 countries and regions since its launch.
With the Find X10 Series, OPPO is positioning imaging, AI assistance, and well-being technology as key elements of its premium smartphone offering, while expanding opportunities for users to explore creative expression.
