Coffee entrepreneur Anna Magalona-Go believes that brewing a successful café business requires three key ingredients: a clear goal, a strong vision, and hard work.
PLDT Enterprise underscored the role of technology in helping small and medium enterprises (SMEs) scale and thrive during SME Day Manila, a gathering that brought together entrepreneurs, business owners, and industry experts to discuss digital growth strategies.
One of the event’s featured speakers was But First, Coffee founder Anna Magalona-Go, who shared her entrepreneurial journey from launching an online coffee business during the pandemic with only P6,000 in capital to building a network of physical stores and franchise outlets.
Speaking before hundreds of SME owners, Magalona-Go emphasized that success starts with clear goals, vision, and hard work. She encouraged aspiring entrepreneurs to start small, remain resilient amid challenges, and focus on long-term growth rather than quick wins.
Coffee entrepreneur Anna Magalona-Go says brewing a successful café business requires three key ingredients: a clear goal, a strong vision, and hard work.
Beyond entrepreneurship lessons, SME Day Manila highlighted how technology can help businesses become more competitive in today’s digital-first economy. Participants attended sessions covering future-ready wireless solutions, resilient connectivity, cybersecurity, digital transformation, and sustainable business growth.
Experts from PLDT Enterprise, ePLDT, Vitro, and TikTok shared insights on emerging opportunities enabled by 5G technology, the importance of reliable broadband connectivity for business continuity, and cybersecurity strategies for protecting modern enterprises.
According to PLDT Enterprise, SME Day serves as a platform for Filipino entrepreneurs to exchange best practices, gain expert guidance, and explore technologies that can support innovation and growth.
Following successful editions in Pampanga and Manila, PLDT Enterprise plans to bring SME Day to Davao and Iloilo as part of its continuing effort to equip SMEs with the tools, technologies, and knowledge needed to succeed in an increasingly digital business environment.
