Samsung is positioning its latest Galaxy A-series smartphones as AI-powered companions for Gen Z users, combining productivity, content creation, and long-term durability features in the new Galaxy A57 5G and Galaxy A37 5G.
At the center of the devices is Samsung’s “Awesome Intelligence” suite, which integrates AI-driven tools designed to simplify everyday tasks. These include Circle to Search with Google, allowing users to search for products, fashion items, and visual content directly from images, and Gemini, which assists with itinerary planning, app navigation, and task management through natural language interactions.
The smartphones also feature Voice Transcription within the Notes app, enabling users to convert meeting recordings and conversations into text, helping streamline school, work, and business-related tasks.
For mobile photography enthusiasts, both devices are equipped with a 50MP main camera and enhanced Nightography capabilities. Samsung said the improved camera system delivers brighter photos and videos in low-light environments while faster shutter speeds help capture clearer action shots and candid moments.
The Galaxy A57 5G and A37 5G are also designed for long-term use. Both smartphones feature IP68 dust and water resistance, Corning Gorilla Glass Victus+ protection, Samsung Knox Vault security, and support for six generations of Android OS upgrades and six years of security updates.
Samsung highlighted the Galaxy A57 5G as the thinnest A-series smartphone to date, measuring just 6.9mm, while offering a range of color options tailored to younger consumers.
As part of a promotional offer running until September 30, 2026, customers can receive trade-in discounts worth up to ₱10,400 on the Galaxy A57 5G and up to ₱7,800 on the Galaxy A37 5G. Purchases also include a free travel adapter, a two-year Samsung Care+ extended warranty, and flexible financing options.
The company is also offering the entry-level Galaxy A07 5G for as low as ₱8,490, expanding access to 5G connectivity across different price segments.
