Industry Verticals News

PLDT Global, SM Cinema use digital platform to reach overseas Filipinos

PLDT Global Head of Consumer Ecosystem and Growth Jules Salonga (left) and SM Prime Holdings Inc. Vice President for Cinema Marketing Myra Moñozca seal their partnership to strengthen initiatives for overseas Filipino workers (OFWs). PLDT Global and SM Cinema are using digital advertising and audience engagement platform Ramdam to connect with overseas Filipinos, demonstrating how […]