Philippine fintech company Salmon has partnered with SM Appliance Center to bring digital product financing directly into appliance and electronics stores nationwide, making credit more accessible at the point of purchase.
The partnership enables customers shopping at participating SM Appliance Center branches to apply for a Salmon Product Loan in-store, allowing them to take home purchases immediately and pay through flexible monthly installments. Loan approvals can be completed in as little as one minute, with repayment terms of up to 24 months.
The move expands Salmon’s growing retail financing ecosystem, which now covers more than 9,000 partner stores across the Philippines. Through on-site Salmon Ambassadors, customers receive assistance throughout the application process, including loan terms and eligibility requirements.
The collaboration reflects the increasing adoption of embedded finance solutions in the retail sector, where financial services are integrated directly into the shopping experience. By combining digital lending technology with physical retail locations, the partnership aims to simplify access to credit for consumers purchasing appliances, electronics, and other high-value household items.
According to Salmon, the initiative supports its broader mission of making transparent and accessible financial products available to more Filipinos. Meanwhile, SM Appliance Center continues to expand financing options as part of its customer-focused retail strategy.
The partnership highlights how fintech innovation is reshaping consumer finance in the Philippines, enabling faster credit decisions and more convenient payment solutions at the point of sale.
