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Truelogic Study: Philippine Brands See 23-Fold Increase in Google AI Overview Mentions

Artificial intelligence is reshaping how Filipino consumers discover brands online, with mentions of Philippine brands in Google AI Overviews increasing more than 23-fold in 2025, according to a 12-month study by digital marketing firm Truelogic. The study tracked 80 brands across seven sectors and found that retail, e-commerce, and real estate recorded the strongest growth […]

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Kherk Roldan pushes SEO beyond Google rankings with AI-driven search

Kherk Roldan’s 16-year journey in search engine optimization (SEO) reflects how digital marketing has evolved from keyword rankings and backlinks into a broader discipline shaped by artificial intelligence, voice search, social platforms, maps, video, and brand authority. Roldan began exploring SEO with a simple goal: helping businesses use Google to reach more customers without depending […]

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